I just tried
In a nutshell:
Go to the printers inf-File an add a section
[PrinterPackageInstallation.x86]
PackageAware=TRUE
or (for 64bit driver)
[PrinterPackageInstallation.amd64]
PackageAware=TRUE
and import the driver.
You will get a lot of warnings but ignore them all.
Install your printer and deploy it with gpo like allways and have fun with it!